Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Episodes
36 episodes
Why Your Competitors Are Getting Better Leads—And How to Fix It
In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game.&nb...
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5:55
How to Outrank Competitors Using Smarter Ad Strategies
In this dynamic episode of "Clicks & Clarity with Claire," discover how to outsmart your competitors with savvy Google Ads strategies. Claire Jarrett reveals the secrets to analyzing rival campaigns, identifying improvement oppo...
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3:55
The Biggest Google Ads Mistakes You’re Probably Making
In this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns. From over-relying on Google's automated recommendations to neglecting negative key...
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Season 1
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Episode 34
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4:15
Why Your Competitors Are Winning (And How to Beat Them)
In this compelling episode of "Clicks & Clarity with Claire," we uncover the secrets behind your competitors' success and reveal how you can outsmart them in the Google Ads arena. Claire Jarrett, a seasoned expert in digital marketing, shar...
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Season 1
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Episode 33
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4:17
Scaling Without Micromanaging: Delegating Google Ads Effectively
In this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective del...
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Season 1
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Episode 32
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4:17
Why Your Google Ads Aren't Converting (And How to Fix It Fast)
In this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast?Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, fr...
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Season 1
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Episode 31
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5:03
The Lazy Ad Group Mistake: Why Structure Matters More Than You Think
In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group.Claire Jarrett reveals why lumping all your keywords into a single ad group isn't...
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Season 1
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Episode 30
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4:24
Stop Guessing, Start Targeting: How to Align Your Ads with Buyer Intent
In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting.Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to w...
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4:37
Negative Keywords: Your Secret Weapon for Filtering Out Time-Wasters
In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget.Claire Jarrett shares real-life examples of businesses ...
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Season 1
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Episode 28
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4:34
How To Monitor Offline Conversions in Google Ads
Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively.Claire explains the importance of...
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Season 1
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Episode 27
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4:45
How To Use Google Ads Dynamic Keyword Insertion
In this episode of Clicks & Clarity with Claire, Claire Jarrett demystifies one of Google Ads' most powerful tools—Dynamic Keyword Insertion (DKI). Learn how DKI can save you time, increase ad relevance, and boost click-thro...
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Season 1
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Episode 26
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5:07
Google Ads budget quietly leaking away? Audit Your Account Now!
Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performanc...
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Season 1
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Episode 25
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8:23
Should You Still Use SKAG For Your Google Ads?
In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). Claire Jarrett walks you through what SKAGs are, how they can boost...
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Season 1
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Episode 24
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5:28
How To Setup Google Ads Callouts
In this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how...
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Season 1
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Episode 23
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6:08
How To Setup B2B Google Ads
In Today’s podcast, here’s what you’ll learn:🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads🧠 The secret to structuring ad groups by buyer journey stage✍...
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Season 1
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Episode 22
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9:44
How To Setup Affinity Audiences In Google Ads
In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting us...
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Season 1
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Episode 21
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7:56
How To Layer Audiences on Top Of Your Keywords In Google Ads
In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience...
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Season 1
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Episode 20
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5:28
The Google Ads Extensions You Need To Create
In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett br...
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Season 1
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Episode 19
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8:56
You're Paying More Than Them! Why You Could Be Paying More Than Your Competitors for the Same Clicks
🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google AdsIn this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads...
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Episode 18
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4:46
Bargain Hunters Be Gone! How to Spot and Stop Low-Quality Leads
In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results.Claire Jarrett reveals how Googl...
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Season 1
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Episode 17
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6:19
The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results
In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting.Claire Jarrett explains why targeting too large an area can quick...
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Season 1
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Episode 16
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7:03
The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You?
In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'.Claire Jarrett reveals the hidden pitfalls behind this seemingly straig...
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Season 1
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Episode 15
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7:02
Why Your Competitors Are Clicking Your Ads (And How to Stop Them)
In this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks. Claire Jarrett reveals why competitors might be clicking your ads—whether out of curios...
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Season 1
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Episode 14
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7:13
Why Your Sales Team Hates Your Google Ads (And How to Fix It)
In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.Claire Jarrett reveals why your sa...
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Season 1
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Episode 13
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4:51
When Google Says ‘Learning Phase’ — What It Really Means for Your Budget
Everyone’s seen it: that quiet grey label that says “Learning.”But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it.In this episode, Claire exposes what the lear...
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Season 1
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Episode 12
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4:33