Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Clicks and Clarity with Claire
The Biggest Google Ads Mistakes You’re Probably Making
In this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns.
From over-relying on Google's automated recommendations to neglecting negative keywords, Claire Jarrett reveals the common pitfalls that drain your budget and attract the wrong leads.
Tune in to learn how to take control, optimize your strategy, and transform your ad spend into profit.
Don't let these mistakes hold you back—discover the secrets to Google Ads success today!
Welcome to Clicks & Clarity with Claire, where we turn Google Ads confusion into conversion. I'm Claire Jarrett, and today we're tackling a topic that could be costing you thousands: the biggest Google Ads mistakes you’re probably making.
Google Ads can be a powerful tool for driving leads and sales, but only if used correctly. Unfortunately, many businesses fall into common traps that undermine their campaigns. Today, we'll explore these pitfalls and provide actionable strategies to avoid them.
Let's start with one of the most prevalent mistakes: relying too heavily on Google's automated recommendations. While automation can save time, it often prioritizes spend over strategy. This can lead to irrelevant clicks and low-quality leads. Instead, focus on manual control of your campaigns, ensuring that every decision aligns with your business goals.
Another common error is the "set it and forget it" approach. Google Ads require constant monitoring and optimization. Leaving campaigns unattended can result in wasted budget and missed opportunities. Regularly review your performance data, adjust bids, and refine targeting to keep your campaigns on track.
Now, let's talk about keyword strategy. Many businesses make the mistake of using broad match keywords without considering the implications. Broad match can attract a wide range of traffic, much of which may not be relevant to your business. Instead, use exact and phrase match keywords to target high-intent searches and improve lead quality.
Negative keywords are another crucial element often overlooked. Without them, you risk paying for clicks from users who aren't interested in your product or service. Regularly update your negative keyword list to filter out irrelevant traffic and focus on attracting qualified leads.
Campaign structure is also vital. A common mistake is having too many keywords in a single ad group, leading to low relevance and high costs. Instead, organize your keywords into tightly themed ad groups, each with specific ads and landing pages. This improves click-through rates and conversion rates.
Speaking of landing pages, ensure they align with your ads. A mismatch between ad copy and landing page content can lead to high bounce rates and wasted spend. Make sure your landing pages deliver on the promise of your ads and provide a seamless user experience.
Another pitfall is neglecting conversion tracking. Without accurate tracking, you can't measure the success of your campaigns or make informed decisions. Set up detailed conversion tracking to distinguish between different types of leads and optimize your strategy accordingly.
Finally, let's address the misconception that clicks equal success. It's easy to get caught up in click-through rates, but what really matters is conversions. Focus on driving high-quality leads that are likely to convert, rather than just increasing traffic.
To wrap up, avoiding these common mistakes can significantly improve your Google Ads performance. By taking control of your campaigns, refining your keyword strategy, and ensuring alignment between ads and landing pages, you can drive better results and maximize your ROI.
That's all for today's episode of Clicks & Clarity with Claire. If you found this helpful, please subscribe and leave a review. And remember, in the world of Google Ads, clarity leads to clicks, and the right clicks lead to customers.
Until next time, this is Claire Jarrett reminding you: Stay vigilant, optimize constantly, and watch your business soar. Goodbye for now!