Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Episodes
39 episodes
Why a Higher Optimisation Score Made Everything Worse
The optimisation score went up. The results went down.Claire audited a dog training school where 3 services were mixed into one campaign, the display network was bringing in fraud leads, and Google was spending the budget on p...
4,085 Keywords, 1 Ad Group, and a Misspelled Headline
4,085 keywords in a single ad group. One ad doing the work for all of them. And the word cleaning was misspelled in every headline.Claire breaks down the air duct cleaning account that had everything wrong — dynamic keyword in...
$23,000 a Month and Nobody Was Tracking the Phones
$23,000 spent in a month. 9 form submissions. Zero phone calls tracked.Claire audits a home remodelling company where maximise clicks was still running after a year, 60 keywords were crammed together, and luxury leads were bei...
Why Your Competitors Are Getting Better Leads—And How to Fix It
In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game.&nb...
How to Outrank Competitors Using Smarter Ad Strategies
In this dynamic episode of "Clicks & Clarity with Claire," discover how to outsmart your competitors with savvy Google Ads strategies. Claire Jarrett reveals the secrets to analyzing rival campaigns, identifying improvement oppo...
The Biggest Google Ads Mistakes You’re Probably Making
In this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns. From over-relying on Google's automated recommendations to neglecting negative key...
Why Your Competitors Are Winning (And How to Beat Them)
In this compelling episode of "Clicks & Clarity with Claire," we uncover the secrets behind your competitors' success and reveal how you can outsmart them in the Google Ads arena. Claire Jarrett, a seasoned expert in digital marketing, shar...
Scaling Without Micromanaging: Delegating Google Ads Effectively
In this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective del...
Why Your Google Ads Aren't Converting (And How to Fix It Fast)
In this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast?Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, fr...
The Lazy Ad Group Mistake: Why Structure Matters More Than You Think
In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group.Claire Jarrett reveals why lumping all your keywords into a single ad group isn't...
Stop Guessing, Start Targeting: How to Align Your Ads with Buyer Intent
In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting.Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to w...
Negative Keywords: Your Secret Weapon for Filtering Out Time-Wasters
In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget.Claire Jarrett shares real-life examples of businesses ...
How To Monitor Offline Conversions in Google Ads
Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively.Claire explains the importance of...
How To Use Google Ads Dynamic Keyword Insertion
In this episode of Clicks & Clarity with Claire, Claire Jarrett demystifies one of Google Ads' most powerful tools—Dynamic Keyword Insertion (DKI). Learn how DKI can save you time, increase ad relevance, and boost click-thro...
Google Ads budget quietly leaking away? Audit Your Account Now!
Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performanc...
Should You Still Use SKAG For Your Google Ads?
In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). Claire Jarrett walks you through what SKAGs are, how they can boost...
How To Setup Google Ads Callouts
In this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how...
How To Setup B2B Google Ads
In Today’s podcast, here’s what you’ll learn:🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads🧠 The secret to structuring ad groups by buyer journey stage✍...
How To Setup Affinity Audiences In Google Ads
In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting us...
How To Layer Audiences on Top Of Your Keywords In Google Ads
In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience...
The Google Ads Extensions You Need To Create
In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett br...
You're Paying More Than Them! Why You Could Be Paying More Than Your Competitors for the Same Clicks
🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google AdsIn this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads...
Bargain Hunters Be Gone! How to Spot and Stop Low-Quality Leads
In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results.Claire Jarrett reveals how Googl...
The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results
In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting.Claire Jarrett explains why targeting too large an area can quick...
The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You?
In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'.Claire Jarrett reveals the hidden pitfalls behind this seemingly straig...