Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Episodes
27 episodes
How To Monitor Offline Conversions in Google Ads
Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively. Claire explains the importance of captu...
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4:45
How To Use Google Ads Dynamic Keyword Insertion
In this episode of Clicks & Clarity with Claire, Claire Jarrett demystifies one of Google Ads' most powerful tools—Dynamic Keyword Insertion (DKI). Learn how DKI can save you time, increase ad relevance, and boost click-thro...
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5:07
Google Ads budget quietly leaking away? Audit Your Account Now!
Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performanc...
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8:23
Should You Still Use SKAG For Your Google Ads?
In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). Claire Jarrett walks you through what SKAGs are, how they can boost your Qualit...
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5:28
How To Setup Google Ads Callouts
In this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how...
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6:08
How To Setup B2B Google Ads
In Today’s podcast, here’s what you’ll learn:🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads🧠 The secret to structuring ad groups by buyer journey stage✍...
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9:44
How To Setup Affinity Audiences In Google Ads
In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting us...
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7:56
How To Layer Audiences on Top Of Your Keywords In Google Ads
In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience...
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5:28
The Google Ads Extensions You Need To Create
In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett br...
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8:56
You're Paying More Than Them! Why You Could Be Paying More Than Your Competitors for the Same Clicks
🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google AdsIn this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads...
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Episode 18
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4:46
Bargain Hunters Be Gone! How to Spot and Stop Low-Quality Leads
In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results.Claire Jarrett reveals how Googl...
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Season 1
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Episode 17
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6:19
The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results
In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting.Claire Jarrett explains why targeting too large an area can quick...
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Season 1
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Episode 16
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7:03
The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You?
In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'.Claire Jarrett reveals the hidden pitfalls behind this seemingly straig...
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Season 1
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Episode 15
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7:02
Why Your Competitors Are Clicking Your Ads (And How to Stop Them)
In this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks. Claire Jarrett reveals why competitors might be clicking your ads—whether out of curios...
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Season 1
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Episode 14
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7:13
Why Your Sales Team Hates Your Google Ads (And How to Fix It)
In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.Claire Jarrett reveals why your sa...
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Season 1
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Episode 13
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4:51
When Google Says ‘Learning Phase’ — What It Really Means for Your Budget
Everyone’s seen it: that quiet grey label that says “Learning.”But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it.In this episode, Claire exposes what the lear...
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Season 1
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Episode 12
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4:33
Competitor Bidding: The High-Risk Strategy That's Draining Your Budget
In this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire revea...
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Season 1
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Episode 11
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5:13
The Budget Myth: Why Spending More Doesn't Always Mean Better Results
In this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, C...
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Season 1
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Episode 10
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5:04
Brand Campaigns on Google Ads: Protecting Your Territory and Boosting Conversions
In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads?Drawing from real-world audits and success stories, Claire reveals wh...
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Season 1
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Episode 9
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5:43
The Google Ads Shortcut That’s Costing You Thousands: A Real Client Audit
In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.”We’ll break down:...
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Season 1
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Episode 8
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5:43
The 'One Ad Fits All' Trap: Why Your Google Ads Are Falling Flat - Breaking down the art of ad relevance for maximum impact
In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords. Drawing from real-world audits, Claire reveals how this 'one ad fit...
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Season 1
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Episode 7
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5:26
How to Know If Your Google Ads Are Attracting the Right Leads
In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns. Drawing from real-world au...
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Season 1
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Episode 6
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5:46
Inside the Home Inspector’s Google Ads Mess (And How to Clean It Up)
In this episode of Clicks and Clarity with Claire, we audit Jeff’s Google Ads account—a home inspector unknowingly burning budget on campaigns that never should’ve gone live.You’ll learn:Why display and call-only cam...
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Season 1
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Episode 5
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4:03
Solar Ads Gone Wrong: The Audit That Exposed It All
In this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping.From paying to advertise for competitors, to letting Google run wild with auto-app...
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Season 1
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Episode 4
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5:30
The 'Set and Forget' Fallacy: Why Your Google Ads Need Constant Care
In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management.Drawing from real-world au...
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Season 1
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Episode 3
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5:45