Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Clicks and Clarity with Claire
Why Your Sales Team Hates Your Google Ads (And How to Fix It)
In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.
Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, and unclear targeting.
You'll discover actionable strategies to bridge this gap, including how to target high-intent keywords, leverage negative keywords effectively, and craft ad copy and landing pages that clearly communicate who your ideal customer is (and isn't).
Claire also highlights the importance of prioritising lead quality over quantity, setting up detailed conversion tracking, and maintaining regular communication with your sales team to continually refine your approach.
If you're tired of your sales team chasing leads that never convert, this episode will show you exactly how to align your Google Ads strategy with your sales team's needs—transforming frustration into collaboration and results.