Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Clicks and Clarity with Claire
Why Your Sales Team Hates Your Google Ads (And How to Fix It)
In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.
Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, and unclear targeting.
You'll discover actionable strategies to bridge this gap, including how to target high-intent keywords, leverage negative keywords effectively, and craft ad copy and landing pages that clearly communicate who your ideal customer is (and isn't).
Claire also highlights the importance of prioritising lead quality over quantity, setting up detailed conversion tracking, and maintaining regular communication with your sales team to continually refine your approach.
If you're tired of your sales team chasing leads that never convert, this episode will show you exactly how to align your Google Ads strategy with your sales team's needs—transforming frustration into collaboration and results.
Welcome to Clicks & Clarity with Claire, where we turn Google Ads confusion into conversion.
I'm Claire Jarrett, and today we're diving into a topic that's causing friction in businesses everywhere: why your sales team secretly hates your Google Ads—and exactly how to fix it.
Let's get straight to the point.
Your sales team is frustrated because they're spending hours chasing leads that simply aren't qualified.
They're tired of hearing, 'I was just browsing,' or 'I didn't realise it would cost that much.'
Sound familiar?
I recently audited an account where the sales team was drowning in leads—but none of them were converting.
The reason?
The ads were attracting casual browsers instead of serious buyers.
This isn't just annoying—it's expensive.
Every minute your sales team spends on unqualified leads is time they're not spending closing deals with genuine prospects.
So, how do we fix this?
First, let's talk targeting.
If your ads are too broad, you're casting a wide net—but you're catching everything, including leads you don't want.
Instead, focus your keywords on high-intent phrases that signal buying readiness.
For example, instead of bidding on broad terms like 'software solutions,' target specific phrases like 'enterprise CRM software pricing' or 'best CRM for financial services.'
Next, let's talk about negative keywords—your sales team's new best friend.
Negative keywords filter out irrelevant clicks before they even reach your sales team.
If you're selling premium services, add negative keywords like 'cheap,' 'free,' or 'DIY.'
This simple step can dramatically improve lead quality overnight.
Now, let's tackle ad copy.
Your ads should clearly communicate who your service is for—and who it's not for.
If your product is premium-priced, say so upfront.
Use phrases like 'premium,' 'high-end,' or 'enterprise-level' to deter bargain hunters and attract serious buyers.
Your landing pages need to match this clarity.
If your ad promises a premium solution, your landing page must reinforce that message.
Clearly outline pricing, features, and who your ideal customer is.
This transparency ensures only qualified leads take the next step.
Let's address a common objection: 'But Claire, won't this reduce the number of leads we get?'
Absolutely—and that's exactly the point.
Fewer leads isn't a problem if they're the right leads.
Your sales team would rather have ten qualified conversations than one hundred pointless ones.
Quality beats quantity every single time.
Now, let's talk about tracking.
Are you measuring lead quality, or just lead quantity?
Set up detailed conversion tracking that distinguishes between general inquiries and high-value leads.
Regularly review this data with your sales team.
Their feedback is crucial for refining your targeting and messaging.
Finally, let's talk about communication.
Your sales team is on the front lines—they know exactly what's working and what's not.
Regularly check in with them.
Ask questions like, 'What objections are you hearing most often?' or 'Which leads are easiest to close?'
Use their insights to continually refine your Google Ads strategy.
Let's recap the key points:
One—focus your keywords on high-intent phrases.
Two—use negative keywords to filter out irrelevant clicks.
Three—craft ad copy and landing pages that clearly communicate who your service is for.
Four—prioritise lead quality over quantity.
Five—set up detailed conversion tracking and regularly communicate with your sales team.
Remember, your sales team doesn't have to hate your Google Ads.
With the right strategy, your ads can become their greatest ally—delivering qualified leads that are ready to buy.
That's all for today's episode of Clicks & Clarity with Claire.
If you found this helpful, please subscribe and leave a review.
And remember, clarity leads to clicks, and the right clicks lead to customers.
Until next time, this is Claire Jarrett reminding you: don't let your ads frustrate your sales team.
Align your strategy, attract the right leads, and watch your business thrive.
Goodbye for now!