Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Clicks and Clarity with Claire
How To Monitor Offline Conversions in Google Ads
Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively. Claire explains the importance of capturing the Google Click ID (GCLID) and integrating it with your CRM to connect online interactions with offline sales. Through practical examples and a step-by-step guide, you'll gain insights into optimizing your ad spend and targeting based on comprehensive conversion data.
Welcome to Clicks & Clarity with Claire, where we turn Google Ads confusion into conversion. I'm Claire Jarrett, and today we're tackling a crucial topic many businesses overlook: tracking offline conversions in Google Ads. Here's the thing. It's easy to get caught up in online metrics—clicks, impressions, online sales—and assume that's the whole story. But did you know that in the US around eighty percent of retail sales still happen offline? That's right—despite the eCommerce boom, most purchases still happen in physical stores. So, if your business has both an online and offline presence, tracking offline conversions isn't optional—it's essential. Today, I'll show you exactly how Google Ads can help you track these offline conversions, and more importantly, how to use that data to boost your results. First, let's clarify what we mean by "offline conversions." These are actions customers take in the real world after interacting with your online ads. Think phone calls, in-store purchases, or appointments booked online but attended in person. Why should you care? Because tracking offline conversions gives you a complete picture of your advertising effectiveness. You'll know exactly which ads drive real-world sales, not just clicks. This means smarter budgeting, better targeting, and higher ROI. So, how does offline conversion tracking actually work? It all starts with something called the Google Click ID—or "GCLID." When someone clicks your Google ad, Google generates this unique identifier. You capture this GCLID along with the visitor's details—like their name, email, or phone number—when they fill out a form or book an appointment. Next, you store this information in your CRM or database. Then, when the customer completes their offline action—like making a purchase in-store—you match this back to the original GCLID. Finally, you upload this matched data back into Google Ads. This closes the loop, connecting online clicks directly to offline sales. Now, let's look at a practical example. Imagine you run an electronics store selling both online and offline. You're promoting a new smartphone line through Google Ads, encouraging customers to book an in-store demo. When customers book online, you capture their GCLIDs. Later, when they visit your store and buy the phone, your CRM matches these purchases back to the original ad clicks. By analysing this data, you discover that ads for a specific smartphone model drive more in-store sales. Now, you can confidently increase your ad spend on that model, knowing it delivers real-world results. So, how do you set this up? Here's a quick step-by-step: Step one: Integrate GCLID tracking with your CRM by enabling auto-tagging in Google Ads. Step two: Collect offline conversion data—like in-store purchases—and match them to the original GCLIDs. Step three: Upload this matched data back into Google Ads, either manually or automatically via the Google Ads API. Step four: Create conversion actions in Google Ads to track these offline conversions clearly. By following these steps, you'll finally see the full customer journey—from online click to offline sale. You'll know exactly which ads are driving real-world results, allowing you to optimise your budget and targeting. No more guessing—just clear, actionable data. Ready to finally connect your online ads to real-world results? Let's talk. Book your free strategy call with me today on my website, and we'll map out exactly how offline conversion tracking can boost your business results. That's all for today's episode of Clicks & Clarity with Claire. If you found this helpful, subscribe and leave a review. And remember—in Google Ads, clarity leads to clicks, and the right clicks lead to customers. Until next time, this is Claire Jarrett reminding you: don't leave offline conversions in the dark. Track them, optimise them, and watch your business grow. Goodbye for now!