Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Clicks and Clarity with Claire
The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results
In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting.
Claire Jarrett explains why targeting too large an area can quickly drain your budget, attract irrelevant clicks, and deliver leads you can't realistically serve.
You'll discover why broader isn't always better—and how narrowing your geographic targeting can dramatically improve your ROI.
Claire shares practical strategies for defining your ideal service area, segmenting campaigns by region, and creating location-specific ads and landing pages to boost relevance and quality scores.
You'll also learn how precise geographic targeting combined with strategic keyword selection and aggressive negative keyword usage can significantly enhance your campaign performance.
If you're tired of wasting budget on clicks from areas you can't serve, this episode will show you exactly how to tighten your targeting, optimize intentionally, and ensure every dollar counts.